Explanation of the Jester Project, Chapter 4 – Pledge Campaign

Amanda Palmer speaks eloquently and passionately about crowd-funding, and the debate about its place in the future/fate of the music industry is an intriguing one. I have my own ideas about what sort of person will thrive on this sort of thing, but we’re here to talk about the explanation of The Jester, not business.

 

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It’s a platform that relies on inviting people to join you on a noble quest, as opposed to making them pay for a product, or begging for charity. We might shift so many units, were we to set up a shop. But to set up a party instead and have everyone taking a turn washing pots and hanging decorations was more suited.

My own ridiculous face through a 'J' shape telling everyone how serious this business is and that they want to be involved...

My own ridiculous face through a ‘J’ shape telling everyone how serious this business is and that they want to be involved…

The company we worked with takes an immense commission and is even owned, I’m told, by a multinational record label. The impression this crowd-funding platform has labeled us with will no doubt not be 122% positive. But it has definitely brought people together over their work, and it has commanded a dedication and focus, of all of us.

 

But most of all it has made all financial input into the thing inclusive. The platform, as Palmer says, is the alternative to “how to make people pay for music”, that is, how to let them pay. A method that allows people to step forward with their chosen contribution is definitely the right method, for the Jester…

 

Completed crowd-funding campaign – http://www.pledgemusic.com/projects/thejesterproject

NEXT EPISODE: Chapter 5 – The MEANING of the ‘Jester’